Writer · Strategist · Storyteller

Lauren
Holdaway

Writing that resonates.

Content that works as hard as you do. For businesses that care about how they communicate, and I'll make sure your words are consistent, clear, and connect with the people you're trying to reach.

Let's work together
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Copywriting· Social Media· Brand Storytelling· Blog Posts· Thought Leadership· Copywriting· Social Media· Brand Storytelling· Blog Posts· Thought Leadership· Copywriting· Social Media· Brand Storytelling· Blog Posts· Thought Leadership·

What I do

01

Copy­writing

Web copy, email campaigns, captions: words that are precise, persuasive, and sound like you at your sharpest. No filler, no fluff.

02

Social Media Management

Daily posts, strategy, captions, and community across multiple platforms. Consistent, on-brand, and built to grow real connection with your audience.

03

Blog Posts & Thought Leadership

Long-form content that positions you as the expert in the room. Ideas you already have, shaped into writing that earns trust and drives traffic.

04

Brand Story­telling

Identifying your brand and communicating it in a way that makes the right people lean in and stay.

Words matter,
so let's get
them right.

The businesses I click with best are the ones that genuinely care: about their work, their customers, and the impression they leave. Content isn't just a box to tick. It's how people find you, feel you out, and decide whether you're the one. I take that seriously, and I have a lot of fun getting it right.

How we find your
voice together.

When a business is your life's work, the words that represent it matter more than most people realise. My process is built around understanding what you've built and why, before anything gets written. Because the best content doesn't just inform or entertain. It makes the right people feel like they've found exactly what they were looking for.

01

Discovery

We start with a deep-dive conversation: your business, your audience, what you love about your brand and what's been missing.

02

Voice Mapping

I identify the tone, language, and personality that is distinctly yours: what to say, how to say it, and just as importantly, what to avoid.

03

Goal Setting

We define clear, measurable objectives so the work always has a purpose beyond looking good.

04

Creation & Refine

I write, you review, we refine together. The result is content that sounds like your business, consistently, across every channel.

Lauren Holdaway

"The best content comes from understanding the business behind it."

I'm Lauren Holdaway, a writer who is, at heart, just really interested in people. What they're building, who they're building it for, and why it matters to them. I got into this work because I love understanding what makes a business tick, what its audience needs, and finding the words that connect the two in a way that feels genuine rather than manufactured. Human connection is the whole point of good content, and it's what I think about on every project, in every format, at every stage of the process.

I have a background in Intelligence Studies and Leadership, which sounds serious, but mostly it just means I ask a lot of questions, think things through carefully, and care a lot about saying the right thing clearly. My work spans copywriting, social, blog posts, and brand storytelling, with a tendency to get more excited about a well-crafted sentence than is considered normal.

What clients
say.

"

Are you looking for a content writer who can wrap their head around your brand voice in a matter of minutes and churn out quality, engaging, motivating copy every single week? Are you longing for a writer who's open to creative critique and accepts input with grace and enthusiasm? How about a writer who knows their way around organic social, and can manage daily posts across multiple platforms with ease? One who's as much of an asset in front of the camera for TikTok videos as they are at the keyboard? One who is a pleasure to work with and who inspires your own writing?

Lauren is that writer. I'm so grateful to have had her on my brand team, running all of our organic social at RubyWell. Organic social is just the tip of the iceberg for her. I have no doubt she would excel in other formats, like thought leadership and website content, because she's a quick study and overflowing with empathy. The get-it factor runs deep with this one.

If Lauren finds her way to your job posting, scoop her up fast. You'll be patting yourself on the back for years.

Suzanne Boutilier
Director of Brand & Content, RubyWell

Ready to
work
together?

LinkedIn Lauren Holdaway
Based in Available worldwide, based in AZ

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